<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Preference Company]]></title><description><![CDATA[Executive Insight, Unique Brand Solutions]]></description><link>https://www.thepreferencecompany.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 14 Jul 2026 10:10:30 GMT</lastBuildDate><atom:link href="https://www.thepreferencecompany.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Do not invest in brand for vanity reasons]]></title><description><![CDATA[The only reason to invest in your brand is to increase preference and improve margins.]]></description><link>https://www.thepreferencecompany.com/post/unlocking-potential-executive-perspectives-on-brand-growth</link><guid isPermaLink="false">69a07c6add752dedab921bea</guid><pubDate>Tue, 09 Jun 2026 16:01:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14a682_3825f85e3b4e49c7b6a22f43093a7b77~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Corbin Rusch</dc:creator></item></channel></rss>